Marketing is the promotional activities of a business or products or services to reach a targeted audience. There are various kinds of marketing activities including advertisements in newspapers or magazines, hoarding, banner, standee, billboards on the road side, radio jingles and many more. Every business adapts the activities considering the presence of their own targeted audiences.

Marketing is all the activities that a business performs to generate leads. Lead is a set of contact details of a prospective buyer. A business owner then starts nurturing the leads, sends promos, offers, may meet once or again & again to convert the leads into sales.
So once lead is converted into Sales, the business owner starts generating revenue.
Consider it as a long and step by step process 1. Marketing 2. Lead Generation 3. Lead Nurturing 4. Sales Conversion 5. Revenue (Earning Money)
Marketing to Sales is not an overnight process.

Unique Brand Logo
All the Stationery like letterheads, business cards, CDs, Envelop, Invoice, Receipt, Identity Cards, Packaging Material or any other materials that a business owner uses for the activities of business should have similar color combination, similar design, look and feel. All the stationary must be attractive, elegant and memorable.
Flyer & Brochure Printing and Distribution is a very good activity in offline marketing.
Advertisement in Local Newspaper, Business Magazine, Local Directory, Banner near business location, Hoardings, Standee, Auto Rickshaw, Commercials on Television, Jingles on Radio.
Apart from that, participation in local events, trade fairs and exhibitions will help a lot.

All the activities that a business owner performs for marketing offline, are to be done digitally. Such as Ads on Social Media, Ads on Google, Ads on YouTube, Website, E-Commerce Website, Blogs, Search Engine Optimization, Email Marketing, Influence Marketing, Re-Marketing etc.
All above activities will help in lead generation, thereafter business owner can start process of nurturing the leads with use of WhatsApp, Promotional Emails, Connecting through Facebook Messenger, Direct Message on Instagram, Connect using LinkedIn, offering some free products or services, suggestion on their present activities, tips for their business growth and many more ways. All such activities will help to gain trust of the leads which will eventually convert into sales and revenue.

Let me explain this in very simple language. Requirement, Total Spending & Monthly Effective Cost.
Requirement 1: 2000 Visiting Cards Yearly, the cost of printing would be Rs 2400, the effective cost is Rs 200 per month
Requirement 2: 20000 A4 SizePamphlet / Quarterly - Printing & Distribution, the cost would be Rs 33000, the effective cost is Rs 11000 per month
Requirement 3: 20 Ads in Tabloid / Monthly, the cost would be Rs 10,000 which is the effective price
Requirement 4: Festival Banners approximately 5 Banners / Quarterly (in local public festivals like Ganesh Chaturthi, Navaratri, ads Magazine), would cost Rs 4000 (may be a lot more depending on the area / cities), the effective cost is Rs 2000 per month
The approximate total cost per month is Rs 25000
In conventional / traditional marketing, even after spending Rs 25000 per month, business owners cannot control certain factors like...
In which area, Which Age Group, Which Gender of People will see your ad or will receive your pamphlet.
How would a business owner know, if any person has seen his ad or received his pamphlet, or if anyone is interested in his product or not.

With Digital Marketing any business owner can achieve their goals like Brands Awareness, Ranking, Clicks to Website, Relevant Traffic, Engagement, Leads Generation, Sales Conversion, Revenue
The most beautiful part is, you can measure everything.
Business owners should focus on sales rather than likes, comments and shares.
With the help of Digital Marketing, business owners can target location by City, Area, PIN Code, Age, Gender, Target Device, Mobile Network, Language. Can target only the person who is mostly interested in the product you offer by topic & interest based targeting. Can also show repeated ads to a person again & again by remarketing & retargeting methods.
Business Owners can publish any media like Image, Animation, Video, Audio.
Business Owners can also decide their daily budget, can schedule their ads, start even with Rs 200 - Rs 300 per day.
In short everything can be controlled.

Understand the new era and all age groups around you.
Find the age group that may buy your products or services.
Where is the audience - on newspapers or on television or on smartphones?
Check the number of readers of newspapers and users of Smartphones with the internet.
Check the facts on Google, you will find the figures to judge the best media for your business promotion - like only marketing, only digital marketing or both.

Attractive Website Mobile Friendly Website with unique & original content, 85% Useful information related to your business, 15% transactional information of your products or service to be sold online.
Social Media Promotion / Marketing
Videos & its promotion
Blogs
Webinars
On Page SEO & Off Page to generate organic Traffic to a website
Google Ads and Social Media Ads for Paid Traffic.
Set up a Marketing Funnel

Marketing vs. Digital Marketing

Understand Marketing vs. Digital Marketing and how Digital Marketing can help in Business Growth