Image Optimisation - Often Ignored but Crucial for SEO
Images on your website need to be optimised for both speed and SEO. Compress images before uploading - large image files are one of the top causes of slow page load speeds. Save images in WebP format where possible - it is significantly smaller than JPG or PNG with no visual quality loss. Every image should have a descriptive alt attribute containing relevant keywords - this helps Google understand the image and improves accessibility. Webomatic compresses and adds alt text to all images during website development for every client project.
URL Structure and Internal Linking for On-Page SEO
Your page URLs should be clean, short, and descriptive - include the primary keyword and avoid unnecessary parameters or numbers. For example: webomatic.in/seo-services-ahmedabad is better than webomatic.in/services?id=12. Internal links - links between your own website pages - distribute page authority across your site and help Google discover all your pages. Link from high-authority pages (like your homepage) to important service or product pages. Webomatic creates clean URL structures and builds strategic internal linking for all client websites.
- Use hyphens in URLs - not underscores - and keep them short, descriptive, and keyword-focused.
- Every page should link to at least 2 to 3 other related pages on your website for internal linking.
- Use descriptive anchor text for internal links - not just "click here" or "read more".
- Orphan pages with no internal links pointing to them are harder for Google to discover and rank.
- Webomatic creates clean URL structures and implements internal linking strategies for all client websites.
Page Speed - A Direct Google Ranking Factor You Cannot Ignore
Google uses page speed as a direct ranking factor - especially for mobile search. A page that takes more than 3 seconds to load loses more than 50% of visitors before they even see it. Key speed optimisations include: image compression, browser caching, minifying CSS and JavaScript, enabling GZIP compression on the server, and using a Content Delivery Network (CDN). Test your page speed regularly using Google PageSpeed Insights or GTmetrix. Webomatic optimises page speed for all client websites and monitors Core Web Vitals scores.
- Test your website speed at pagespeed.web.dev - Google's own tool that shows Core Web Vitals scores.
- Compress and convert all images to WebP format before uploading - it is the biggest speed win available.
- Enable browser caching and GZIP compression in your server or .htaccess for faster repeat visits.
- Minimise third-party scripts (chat widgets, social embeds) that add significant page load time.
- Webomatic optimises page speed and monitors Core Web Vitals for all client websites as part of SEO.
Schema Markup - Helping Google Understand Your Content Precisely
Schema markup is structured data code added to your website that helps Google understand specific information about your business - like your business type, location, phone number, reviews, FAQs, services, and events. Pages with proper schema markup are eligible for rich results in Google - including star ratings, FAQ dropdowns, and knowledge panel information. These enhanced search results get significantly higher click-through rates. Webomatic implements relevant schema markup (LocalBusiness, FAQ, Service, Review) on all client websites to maximise search result visibility.
- LocalBusiness schema tells Google your business name, address, phone, and hours - essential for local SEO.
- FAQ schema makes your frequently asked questions appear as expandable results directly in Google search.
- Review schema displays your star ratings in search results - significantly improving click-through rate.
- Test your schema markup at schema.org/validator to ensure it is error-free before going live.
- Webomatic implements LocalBusiness, FAQ, and Service schema on all client websites for enhanced rankings.
On-page SEO is a checklist discipline - every element matters and missing even one can hold back your rankings. Run every important page through this checklist and you will have a stronger foundation than most of your competitors. Webomatic implements full on-page SEO for businesses across Ahmedabad, Vadodara, Surat, Rajkot, and all of India. Contact us at webomatic.in to get a professional on-page SEO audit done today.